Mobile SEO: 5 Tips to Prepare Your Site for Mobile Devices

Have you ever seen a man without a mobile device? It’s almost impossible. Everyone owns a mobile device in the present day; in fact, more than one. And we constantly use them to browse websites. 

Imagine if your website is not optimised for mobile devices, such as iPads or smartphones. Wouldn’t you miss a large portion of your potential customers? You would. So, it is important to learn to perform mobile SEO for your site. You can also have some professional SEO in Melbourne for the same. 

Either way, you require enough understanding of mobile SEO. First of all, here’s why you must not ignore mobile SEO. 

● Google uses mobile-first indexing now.

● Mobile users segment is too big to sacrifice.

● User experience depends greatly on mobile responsiveness.

Now, let’s dive in without further ado and learn 5 tips to configure your site for mobiles. 

How to Configure Your Site for Mobiles?

You can configure a website in 3 ways. 

1. Responsive Site Design

Responsive design means being adaptable to mobile device screens. This is important for mobile SEO. Even Google explicitly suggests that you use responsive design for your website. It helps you in several ways:

● Users may share pages and connect to your content by using a single URL (rather than a distinct “mobile” URL).

● The likelihood of frequent errors, which hurt mobile web pages, is reduced.

● It is not necessary to reroute consumers for them to receive a device-optimized view (which can minimise load time).

● Googlebot will only crawl the page once rather than several times throughout its crawl of your website, saving resources.

● You won’t have to deal with duplicate content issues or redirects, which might slow down your site if you use responsive design. 

For all these reasons, it is crucial to start your mobile SEO with a responsive site design. 

2. Dynamic Serving

Besides responsive design, you can also try dynamic serving. It is an approach that displays different HTML depending on the user’s device, but the URL remains unchanged. In other words, the content is accessible via the same URL. However, the server assigns a unique code to each device.

Yet, you must know that Google favours responsive design over dynamic serving. That is because the dynamic serving sites may display the incorrect version of a page to users. As a result, servers may display a desktop version to someone using a smartphone by mistake. 

This might be aggravating and lead to a negative user experience.

3. Separate URLs

The final option is to create distinct URLs for your desktop and mobile pages. So, you will have one URL for your desktop site and another for your mobile site. For example:

The desktop URL appears like any other URL:

While the mobile version frequently substitutes a “m” or the term “mobile” for part of the URL:

When someone visits your site, the server detects the device the visitor is using and directs them to the mobile or desktop version of your site. The problem with this technique is that it might be tricky to manage. Sometimes, it can even lead to content duplication issues.

Therefore, Google firmly suggests avoiding this tactic. 

How to Conduct Mobile SEO?

This involves many steps and processes, but the following 7 tips will help you get started effectively. It’d be helpful if you have access to professional SEO in Melbourne. 

1. Mobile-Friendly Content

Digital content is nothing if it isn’t readable. So, make sure your content is easy to read, valuable to the reader, and fully SEO-optimised. Perhaps the following tips may help you further.

● Use short paragraphs

● Include bullet points (as you see now)

● Incorporate enough white space

● Avoid intrusive pop-up ads

2. Use Voice-Search-Friendly Keywords

Do you use Google Assistant or Alexa? 

If you do, you know how voice search works. A lot of people are using it these days, and it can be incredibly helpful to target such keywords. Essentially, these keywords are more conversational than the typical ones. 

For instance, ‘What is the best Italian restaurant in Melbourne?’ is a good case in point. So, it’s important to optimise your content for these keywords. 

3. Improve Site Speed

Page speed has a huge impact on your overall SEO. That is why you must check it at regular intervals and correct any issues as soon as possible. Use the tool Page Speed Insights to check the metrics of your site and modify your approach accordingly. 

Do this, and your audience will thank you for it, as page speed is directly related to user experience. 

4. Optimise Title Tags for Mobile SERPs

A fully-optimised title tag increases your click-through rates. So, follow these important steps and craft one that appeals to both the audience and the search engine. 

● Keep it between 50 to 60 characters (otherwise, Google shortens it)

● Target one primary keyword

● Refrain from keyword stuffing 

● Craft a unique title for each page 

● Front-load vital information

5. Craft Meta Descriptions

Meta descriptions are as important as title tags. So, keep these pointers in mind while crafting your meta descriptions.

● Ensure that it’s under 120 characters

● Summarise your page content

● Create unique descriptions for every page

● Include your primary keyword

● Add a CTA or a value proposition to encourage clicks

Final Thoughts

With these tips and instructions, you are sure to start your mobile SEO effectively. However, consider hiring an expert for SEO in Melbourne if you want results faster. Make My Website is one of the best places to look at for digital marketing services.

Visit MMW’s website for further info.